Franchise Enquiry
HomeFormats
Prime · Luxury
Two premium formats engineered for different markets, both built on the same operating standard.
01 Prime vs Luxury
Load a plate to compare: investment, area and every included facility.
A premium compact format designed for high-density catchments, with every essential zone planned to premium standard and disciplined operations.
The flagship-scale format: a full fitness destination that pairs an expanded training floor with recovery, lounge and recreation zones.
Figures are indicative and subject to final commercial agreement.
02 Property & Site
A suitable owned property can be evaluated against these criteria. If you do not have a property, our team can support the site evaluation process.
Strong frontage and presence in a location members can find easily.
Convenient entry, parking and approach for daily footfall.
A dense, relevant residential and working population around the site.
Clear height, load capacity and column-free usability for equipment.
Reliable power, water, drainage and ventilation provisions.
Commercially sound terms with a long, secure tenure.
03 Club Space Planning
Every club is planned around sightlines, member movement and equipment clearances so the space feels premium and performs commercially.
Final layout is created only after site measurement, structural review and equipment planning. Diagram is illustrative.
04 Launch Roadmap
Share your city, property and investment range with our team.
Site evaluation against visibility, access and catchment criteria.
Format selection, space planning and design direction.
Civil, branding and fit-out execution to brand standards.
Equipment planning, procurement and installation.
Team structure, training and operating system rollout.
Pre-launch marketing, opening campaign and go live.
